Our competition dates for 2018 have been announced – please diarise the following:
Friday, 1 June 2018: Competition opens for on-line entries only (no deliveries)
Monday, 16 July 2018: Competition opens for deliveries
Tuesday, 31 July 2018: Competition closes
20 – 25 August 2018: Judging of entries by international panel of judges
Saturday, 29 September 2018: Awards dinner at Tsogo Cape Sun (Cape Town)
Entry fees: ZAR1100(excl)/75 Euro/88 USD per entry
- Wine: 6 x 750ml bottles
- Spirits and liqueur entries: 2 or 3 bottles. The combined volume should be at least 1l (one litre).
- Golden Oldie entries: 2 x 750ml bottles. The combines volume should be at least 1l (1 litre)
- Garagiste and MCC/Champagne entries: 4 x 750ml bottles
All entry forms will be live on this website from 1 June 2018
2017 TROPHY WINNERS
2017 PLATINUM WINNERS
Michelangelo International Wine & Spirits Awards 2017, was judged at Longridge Wine Estate in Stellenbosch. With 28 judges from 22 countries, Michelangelo remains South Africa’s only truly international wine competition, going from strength to strength!
In its 21st year, the Michelangelo International Wine & Spirits Awards, was judged at Longridge Wine Estate in Stellenbosch
Wines made from grapes with strong South African links received enthusiastic support from judges at the 2017 Michelangelo International Wine and Spirits Awards.
According to the judges, Pinotage and Chenin Blanc – varieties known as world-wide calling cards for the South African wine industry – are producing wines of excellence and true regional expression capable of furthering the presence of the industry globally.
Parani Chitrakorn, a wine educator and consultant from Thailand, says the Chenin Blanc wines tasted at this year’s competition is proof that South Africa had become a global leader in this variety.
“The flights of wines we tasted – both wooded and unwooded – showed beautiful fruit characters, balance and refreshment,” she says. “There is a common thread of skilled winemaking and a South African note of elegance and sunshine in the wines. But at the same time the Chenin Blancs show interesting diversity reflecting their respective terroir of origin. This is definitely one of the best South African categories and can be taken to the world with pride. And they would be great with spicy Thai food from my homeland!”
Dermot Nolan, MW, from Dublin has tasted on five Michelangelo Wine and Spirit Awards and is convinced that Pinotage has a strong role to play in the local industry. Not only because this is a South African born variety, but as a result of the vast improvements the category has undergone.
“Especially in Cape Blends where Pinotage harnessed with other varieties, the wines are one of a kind with a world-class feel in terms of texture and elegance,” he says. “But for sheer class and quality South Africa’s Bordeaux blends are simply incredible. They express a taste of place, sophisticated winemaking processes by winemakers understanding each grape used in the blend as well as having a clear vision of the outcome.”
Lorraine Immelman, founder and MD of the Michelangelo International Wine and Spirits Awards, says that the 2017 competition attracted 1 632 entries.
“Our trademark has always been the panels of international judges who not only offer unique insights into South African wines, but also leave the country as ambassadors for our industry,” she says. “And if their positive reaction to this year’s entries is anything to go by, this will definitely be the case this year, too.”
Two new sponsors open doors for winners of Michelangelo International Wine and
Two new proactive sponsorships will create extensive marketing opportunities for entrants in this year’s Michelangelo International Wine and Spirits Awards. The main objective of sponsors Tsogo Sun and carrier Airlink is to give competition entrants the opportunity to expose Tsogo Sun and Airlink clients to the wines and spirits participating in South Africa’s largest competition of this nature.
“Michelangelo has always been committed to providing its entrants various platforms that can benefit their products and brands,” says Lorraine Immelman, founder and MD of the Michelangelo Wine and Spirits Awards which celebrates its 21st anniversary this year. “Media exposure and recognisable bottle stickers are traditional examples of how wineries and distilleries stand to benefit from the Michelangelo brand. With Tsogo Sun and Airlink entering the fray, however, a whole gamut of exciting opportunities have been created to the benefit of the entrants.”
With 1 829 entries last year, Michelangelo is the leading wine and spirits competition in South Africa. This year’s entrants can look forward to exposing their wines to local and international guests staying in one of 14 000 Tsogo Sun hotel rooms in South Africa. Tsogo Sun will film the 2017 Michelangelo judging process and awards dinner, the insert being flighted on Inspire, Tsogo’s in-house TV channel for guests and visitors. Michelangelo award winners will also be invited to showcase their wines in an innovative and exciting public wine event that will be held in Sandton towards the end of the year – the first time the competition has done public tastings.
“Tsogo Sun is one of the South African hospitality industry’s largest wine purchasers, exposing hundreds of thousands of people to its wine offering through 14 entertainment destinations and over 100 hotels,” says Immelman. “Through Michelangelo, the wine and spirits industries now have another dynamic partner committed to adding value to those entering this year’s competition.”
Airlink, the airline servicing 37 destinations in nine African countries within the SADC, has committed to serving the wines of entrants in this year’s Michelangelo International Wine and Spirits Awards on all its flights offering a bar service. “To add to this amazing opportunity for entrants, Airlink is also promoting Michelangelo entrants through its active digital and video channels, as well as in its monthly in-flight magazine. With some 1,3m flying Airlink annually, the exposure is enormous.”
Immelman says the involvement of these sponsors represents the kind of reinvention wine and spirits competitions need in aligning competent critical recognition with commercial opportunities for entrants.
“Ten years ago having a Michelangelo bottle sticker as a seal of approval on your bottle was the main reason for a producer to enter the competition,” says Immelman. “Since then the drinks business has become more competitive and more marketing-driven, and we at Michelangelo have a responsibility to offer our entrants opportunities to market and promote their brands, adding value for those entering South Africa’s leading wine and spirits showcase.”
Producers wishing to enter the 2017 Michelangelo International Wine & Spirits Awards have until 31 July to submit entries. Details can be found on www.michelangelowineawards.com.
Contacts: Lorraine Immelman, MD Michelangelo on 082-556 8679 or e-mail email@example.com. Emile Joubert, MediaVision on 082-8862437 or e-mail firstname.lastname@example.org
Michelangelo QR code program a world first for the wine industry!
For consumers, the benefit comes from the ability to make a more informed decision when purchasing wine. Or, they can learn more about a wine they’ve already bought, after they pop the cork and sit down with a glass.
The QR codes open the particular wine’s tasting notes, as well as information on the producer and where to purchase the wine. Via the code, the consumer will also be able to access the booking and information sites of the Tsogo Sun group and Airlink, as well as the websites of the Michelangelo and label sponsor, Multi Color Corporation (MCC).
Numerous apps on smartphones can scan the code, using a phone’s camera, then translate the design into a Web address. This link wine drinkers to a winery from almost any location, as long as they have a smartphone.